Maple Leaf Foods and the Maple Leaf Centre for Action on Food Security Launch $2 million Campaign to Support Pandemic Emergency Food Relief
MISSISSAUGA, ON, April 14, 2020 /CNW/ – Maple Leaf Foods (“Maple Leaf”) and the Centre for Action on Food Security (“The Centre”) launched a $2 million campaign to support emergency food relief efforts across Canada.
“The COVID-19 pandemic has critically heightened the ongoing issue of food insecurity in Canada, which already affects over 4.4 million people including 1 in 6 children,” said Lynda Kuhn, Chair of the Maple Leaf Centre for Action on Food Security. “As a result, organizations which focus on social inclusion and sustainable solutions to alleviate poverty and its impacts are pivoting to meet the urgent immediate need for more food, for more people.”
“At a time when self-isolation is a public health imperative, it is strikingly more difficult for people who lack the resources to safely meet the basic needs of their families. Food Banks Canada, Community Food Centres Canada and many organizations are doing extraordinary work to help fellow Canadians who are most vulnerable. Through this campaign, we are committed to supporting and expanding their dauntless efforts and outreach.”
Maple Leaf and the Centre have committed over $1 million in financial contributions and a further $350,000 in product donations towards these efforts and is asking Canadians to join with us by visiting www.aparttogether.ca and making a direct donation to either Community Food Centres Canada or Food Banks Canada. Maple Leaf has redirected its advertising investment to promote the issue through a multi-media campaign on both television and social media.
“Already, one in eight Canadians lacked access to good food—but food insecurity has now become an even deeper national crisis,” says Nick Saul, CEO of Community Food Centres Canada. “Our national network of Community Food Centres and Good Food Organizations has been working tirelessly to safely provide good food to their communities. These matching funds will inspire people from all over Canada to contribute and will enable these organizations to continue their essential work.”
“While the need for food banks was already unacceptable, the extreme demands of the COVID-19 pandemic has made helping our most vulnerable neighbours much harder,” says Chris Hatch, CEO of Food Banks Canada. “This generous donation from Maple Leaf Foods and the Centre for Action on Food Security will help bring relief to the more than 3000 food banks and agencies Food Banks Canada supports and who are working tirelessly on the frontline.”
About Maple Leaf Foods
Maple Leaf Foods is a producer of food products under leading brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneider’s®, Schneiders® Country Naturals®, Mina®, Greenfield Natural Meat Co.®, Lightlife®, Field Roast Grain Meat Co.TM and Swift®. Maple Leaf employs approximately 13,000 people and does business in Canada, the U.S. and Asia. The Company is headquartered in Mississauga, Ontario and its shares trade on the Toronto Stock Exchange (MFI).
The Maple Leaf Centre for Action on Food Security
The Maple Leaf Centre for Action on Food Security (the Centre) is a registered charity committed to working collaboratively, across sectors, to reduce food insecurity in Canada by 50% by 2030. The Centre advocates for critical public policies and works with innovative food-based programs that advance the capacity of people and communities to achieve sustainable food security.
The Centre was created in 2016 and is governed by a board of directors, including four independent experts. Since its inception, Maple Leaf has contributed a minimum of 1% pre-tax profits annually to support the Centre and other community investments, totalling over $10 million in financial contributions and gifts-in-kind. The Centre builds on its strong connection with Maple Leaf, enabling greater public awareness, volunteer participation and skills matching to increase capacity in community-based organizations.
SOURCE Maple Leaf Foods Inc.
Media Hotline: Media.Hotline@MapleLeaf.com or 1-888-995-5030
April 14, 2020